With businesses going digital its getting harder to compete and reach your target market. How can you make your business stand out?

Most businesses these days have a website. Regularly blogging or posting on it, will not only help to reach your target market of customers but will let google know that your website is active and they will be more likely to list it when a potential client searches keywords that are relevant to your business. This, in turn, can then lead to more traffic to your website and even people following your posts.

Having a business blog helps to make your products and services visible, creates a more personal connection with your potential customer, shows your expertise and builds credibility, and can have search engine benefits.

Idea Bank

But where to start? Create an Idea Bank – be it digital or the old fashioned paper and pen, you need somewhere to store all the ideas you think of.

How many times have you been out somewhere, and seen something that has triggered an idea that could be good for you to share with your customers? I know I have, but by the time I get home or back to the office – I have forgotten it, caught up in the next thing I need to do, as I am rushing around doing my small business thing. So, for me, I will use my memo app on my phone – I take my phone everywhere so, now I can store those wonderful ideas as I have them. Another app you could use is trello, or you could write in the back of your diary. Whatever you find that works for you, stick to using that same app or pen and paper so that all your ideas are in one place. You can then have a record of what you are planning to write about and monitor that list.

Create Content

Creating content is not as scary as it seems. You can blog about anything. You can share ideas, tips, stories, advice and opinions with your readers, helping to create engagement with your potential customers.

I am the first to admit that I was not at all confident when I first started blogging, but I guess its like riding a bike – the more you do it, the better you will get. And you can mix it up by doing video posts(vlogs), podcasts, infographics and picture posts. All of which can be shared on various social media platforms. Just ensure that the posts you are doing are relevant to your customers and what you can do for them.

Think about the product or service you sell. Why do you sell it? You can write a blog about how you started and why do you what you do. This can be appealing to people as you are showing you are real and authentic.

80/20 Rule

Everyone wants something for nothing. Potential customers love a bargain or some free information that can be useful. Use the 80/20 rule – 80% information, 20% selling, and always finish with a call to action. No one likes the hard sell. By filling 80% of your blog content with some tips or your experiences you help to establish yourself as an expert in your field. People will find your content interesting and engage with the 20%component of selling you include.

Call to action

By adding a call to action to your blog posts, you can encourage potential customers to want to engage in your product/service. But Wwat is a ‘call to action’? this is where you need to encourage customers to ‘sign up get that magic prize of ‘top 10 business tips ebook’ or ‘business cheat sheet’ even a ‘discount code’ that can be used with their next purchase etc. This is also a great way to build up a database of emails, which you can then also use to send out newsletters, updates that your latest blog post has been uploaded etc.

Schedule time to blog

Sometimes we get so busy doing everything else, that we don’t always allow time to work on things like writing blogs. Try and schedule some time, at least once a month so that you can work through your ideas bank. It may sound daunting, but once you start, you will find it easier to write.

Share the link to your blog post.

When you have uploaded your blog to your website, don’t forget to share the link to your post. This can be a post on social media including Facebook and Linked, with a link to your blog post, or an email/newsletter sent to those on your email subscription list with the link as well. Social media and email newsletters are a great way to advertise what you do for little or no cost.

Anyone can blog, you just need to have a go. So think about your business, what can you share with others about it. Take that thought and start writing.

Rachel

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